Lottery tips and tricks promise shortcuts: lucky numbers, favourite shops, hot numbers or birthday charts. None of them change the odds, because each draw is random and independent. Why lottery strategy is bad in this sense is that it sells control over something no one controls. How to beat the odds and win the lottery has only one true answer, and it is not a trick: no strategy beats a random draw.
Do people really win the lottery? Yes, every draw with a jackpot eventually has a winner, because millions of tickets cover a large share of the combinations. For any single player the picture is different: at one in fourteen million or worse, the jackpot is hard to win in a way that a lifetime of weekly play barely touches. Is it hard to win the lottery? For one ticket, it is about as hard as any everyday event can be.
Instant games work differently. How to win the lottery scratchers style is mostly about choosing games, because each game prints a fixed number of winners and the odds of any prize are stated on the ticket or in the rules. Games with better overall odds pay small prizes more often, and some players check how many top prizes remain before buying. The price and the printed odds still decide the result.