Set against the numbers, "odds of winning each lottery game" has two sides. Someone wins a lottery almost every week, and that fact sells tickets better than any advert. What it leaves out is how many tickets lost for each winner. Anyone holding a ticket can win the lottery, and almost everyone holding one will not, both at once. Understanding how those two truths fit together answers most questions about winning before a single ticket is bought.
Lottery tips and tricks promise shortcuts: lucky numbers, favourite shops, hot numbers or birthday charts. None of them change the odds, because each draw is random and independent. Why lottery strategy is bad in this sense is that it sells control over something no one controls. How to beat the odds and win the lottery has only one true answer, and it is not a trick: no strategy beats a random draw.
Some players have won the lottery multiple times, and their stories travel fast. Most bought very large numbers of tickets over many years, often in smaller games where prizes are frequent, and a few exploited games with flawed rules that have since been closed. How to win the lottery mathematically comes down to the same point: the maths guarantees a win only to someone who buys every combination, and the cost of that is larger than the prize.